:root {
  --paper: #fbf8f5;
  --surface: #f5edee;
  --ink: #30252b;
  --muted: #776a70;
  --plum: #5b2b41;
  --plum-deep: #351b28;
  --rose: #bd7188;
  --rose-pale: #f3e5e9;
  --sage: #62776d;
  --line: #dfd0d5;
  --shadow: 0 18px 52px rgb(57 31 44 / 11%);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  background: var(--paper);
}

body {
  margin: 0;
  color: var(--ink);
  background:
    radial-gradient(circle at 10% 7%, rgb(189 113 136 / 8%), transparent 26rem),
    var(--paper);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 18px;
  line-height: 1.6;
  text-rendering: optimizeLegibility;
}

img {
  display: block;
  max-width: 100%;
}

button,
a {
  -webkit-tap-highlight-color: transparent;
}

.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.75fr) minmax(112px, 0.75fr);
  width: min(100%, 1040px);
  height: clamp(168px, 23svh, 220px);
  margin: 0 auto;
  overflow: hidden;
  color: #fff;
  background: var(--plum-deep);
  box-shadow: var(--shadow);
}

.hero-copy {
  display: flex;
  flex-direction: column;
  justify-content: center;
  min-width: 0;
  padding: clamp(12px, 3vw, 32px) clamp(14px, 4vw, 46px);
  background:
    radial-gradient(circle at 10% 20%, rgb(189 113 136 / 28%), transparent 17rem),
    linear-gradient(135deg, #351b28, #603148);
}

.hero h1 {
  max-width: 720px;
  margin: 0;
  color: #fff;
  font-family: Arial, Helvetica, sans-serif;
  font-size: clamp(21px, 5.7vw, 42px);
  font-weight: 750;
  line-height: 1.04;
  letter-spacing: -0.035em;
}

.hero p {
  margin: clamp(7px, 1.4vh, 13px) 0 0;
  color: #f7e9ee;
  font-size: clamp(13px, 2.8vw, 19px);
  line-height: 1.3;
}

.hero img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 48% 27%;
}

.article {
  width: min(100%, 760px);
  margin: 0 auto;
  padding: clamp(28px, 5vw, 58px) clamp(18px, 4.8vw, 42px) 72px;
}

.article > p {
  margin: 0 0 1.15em;
}

.article > .intro-highlight {
  margin: 1.35em 0 0.85em;
  color: var(--plum);
  font-family: Arial, Helvetica, sans-serif;
  font-size: clamp(25px, 5.6vw, 34px);
  font-weight: 750;
  line-height: 1.18;
  letter-spacing: -0.02em;
}

.article h2 {
  margin: 2.1em 0 0.75em;
  color: var(--plum);
  font-family: Arial, Helvetica, sans-serif;
  font-size: clamp(28px, 6vw, 38px);
  line-height: 1.13;
  letter-spacing: -0.025em;
}

.article h3 {
  color: var(--plum);
  font-family: Arial, Helvetica, sans-serif;
}

.story-photo {
  margin: 2.15rem 0;
}

.story-photo img {
  width: 100%;
  max-height: 480px;
  border-radius: 22px;
  object-fit: cover;
  box-shadow: var(--shadow);
}

.story-photo figcaption {
  margin-top: 10px;
  color: var(--muted);
  font-size: 16px;
  line-height: 1.45;
}

.case-image {
  margin: 3rem 0 1rem;
}

.concept-image {
  margin: 2.4rem 0 1.45rem;
}

.case-image img,
.concept-image img {
  width: 100%;
  height: auto;
  aspect-ratio: 3 / 2;
  border-radius: 22px;
  object-fit: cover;
  box-shadow: var(--shadow);
}

.case-image + h2 {
  margin-top: 1em;
}

.infographic {
  margin: 2.25rem 0;
  padding: clamp(18px, 4vw, 28px);
  border: 1px solid var(--line);
  border-radius: 24px;
  background: #fff;
  box-shadow: 0 12px 36px rgb(57 31 44 / 7%);
}

.panel-heading {
  margin-bottom: 18px;
}

.panel-heading > strong {
  display: block;
  margin-top: 5px;
  color: var(--plum);
  font-family: Arial, Helvetica, sans-serif;
  font-size: clamp(20px, 4vw, 25px);
  line-height: 1.2;
}

.panel-kicker {
  display: block;
  color: var(--rose);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 12px;
  font-weight: 750;
  letter-spacing: 0.11em;
  line-height: 1.3;
  text-transform: uppercase;
}

.iceberg-visible,
.iceberg-hidden {
  display: grid;
  gap: 5px;
  padding: 18px;
  text-align: center;
}

.iceberg-visible {
  color: var(--plum);
  border-radius: 18px 18px 0 0;
  background: var(--rose-pale);
}

.iceberg-hidden {
  color: #fff;
  border-radius: 0 0 18px 18px;
  background: linear-gradient(135deg, var(--plum), var(--plum-deep));
}

.iceberg-visible strong,
.iceberg-hidden strong {
  font-family: Arial, Helvetica, sans-serif;
  font-size: 26px;
}

.iceberg-line {
  padding: 7px 12px;
  color: #fff;
  background: var(--sage);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 13px;
  font-weight: 700;
  text-align: center;
  text-transform: lowercase;
}

.note {
  margin: 12px 0 0;
  color: var(--muted);
  font-size: 15px;
  line-height: 1.45;
}

.layer-grid,
.process-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 10px;
  margin-top: 14px;
}

.layer-card,
.process-step {
  display: grid;
  align-content: start;
  gap: 5px;
  min-width: 0;
  padding: 15px;
  border-radius: 16px;
  background: var(--surface);
}

.layer-card strong,
.process-step span {
  color: var(--plum);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 16px;
  hyphens: auto;
  line-height: 1.3;
  overflow-wrap: anywhere;
}

.layer-card span {
  color: var(--muted);
  font-size: 15px;
  line-height: 1.4;
}

.process-step {
  grid-template-columns: 26px minmax(0, 1fr);
  align-items: start;
}

.process-step > strong {
  display: block;
  padding-top: 1px;
  color: var(--rose);
  font-family: Arial, Helvetica, sans-serif;
  font-size: 13px;
  font-variant-numeric: tabular-nums;
  line-height: 1.3;
  text-align: left;
}

.photo-note {
  display: grid;
  grid-template-columns: minmax(116px, 0.7fr) minmax(0, 1.6fr);
  gap: clamp(18px, 4vw, 32px);
  align-items: center;
  margin: 2.25rem 0;
  overflow: hidden;
  border-radius: 24px;
  color: #fff;
  background: linear-gradient(135deg, var(--plum), var(--plum-deep));
  box-shadow: var(--shadow);
}

.photo-note img {
  width: 100%;
  height: 100%;
  min-height: 250px;
  object-fit: cover;
  object-position: 50% 28%;
}

.photo-note p {
  margin: 0;
  padding: 22px 26px 22px 0;
}

.photo-note p strong {
  color: #f4c7d3;
  font-family: Arial, Helvetica, sans-serif;
}

.reviews {
  margin: 1.8rem calc(50% - 50vw) 3rem;
  padding: 0 max(16px, calc((100vw - 940px) / 2));
}

.reviews-help {
  margin: 0 0 14px;
  color: var(--muted);
  font-size: 16px;
  text-align: center;
}

.reviews-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(8px, 2.4vw, 18px);
  align-items: start;
  width: min(100%, 940px);
  margin: 0 auto;
}

.reviews-column {
  display: flex;
  min-width: 0;
  flex-direction: column;
  gap: clamp(8px, 2.4vw, 18px);
}

.review-card {
  width: 100%;
  margin: 0;
  padding: 0;
  overflow: hidden;
  border: 1px solid var(--line);
  border-radius: 15px;
  background: #fff;
  box-shadow: 0 8px 26px rgb(57 31 44 / 9%);
  cursor: zoom-in;
}

.review-card img {
  width: 100%;
  height: auto;
}

.review-card:focus-visible,
.cta a:focus-visible,
.lightbox button:focus-visible {
  outline: 3px solid #e99cb2;
  outline-offset: 3px;
}

.cta {
  margin: 2.6rem 0 1.8rem;
  padding: clamp(24px, 5vw, 40px);
  border-radius: 26px;
  color: #fff;
  background:
    radial-gradient(circle at 10% 10%, rgb(189 113 136 / 32%), transparent 16rem),
    var(--plum-deep);
  text-align: center;
  box-shadow: var(--shadow);
}

.cta > strong {
  display: block;
  font-family: Arial, Helvetica, sans-serif;
  font-size: clamp(24px, 5vw, 32px);
  line-height: 1.2;
}

.cta p {
  margin: 8px 0 20px;
  color: #f4e8ed;
}

.cta a {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  padding: 11px 24px;
  border-radius: 999px;
  color: var(--plum);
  background: #fff;
  font-family: Arial, Helvetica, sans-serif;
  font-weight: 750;
  line-height: 1.2;
  text-decoration: none;
}

.signature {
  margin-top: 2rem !important;
  color: var(--muted);
  font-size: 16px;
}

.faq {
  margin: 3.2rem 0 2.4rem;
}

.faq > h2 {
  margin-top: 0;
}

.faq-list {
  display: grid;
  gap: 12px;
}

.faq-item {
  padding: clamp(18px, 4vw, 24px);
  border: 1px solid var(--line);
  border-radius: 18px;
  background: #fff;
  box-shadow: 0 8px 28px rgb(57 31 44 / 6%);
}

.faq-item h3 {
  margin: 0 0 8px;
  color: var(--plum);
  font-family: Arial, Helvetica, sans-serif;
  font-size: clamp(19px, 4vw, 22px);
  line-height: 1.3;
}

.faq-item p {
  margin: 0;
}

.lightbox {
  width: min(96vw, 920px);
  max-width: none;
  height: min(94dvh, 1080px);
  max-height: none;
  margin: auto;
  padding: 48px 48px 24px;
  overflow: hidden;
  border: 0;
  border-radius: 24px;
  background: rgb(26 17 22 / 98%);
  box-shadow: 0 24px 90px rgb(0 0 0 / 40%);
}

.lightbox::backdrop {
  background: rgb(20 12 16 / 82%);
  backdrop-filter: blur(6px);
}

.lightbox figure {
  display: grid;
  grid-template-rows: minmax(0, 1fr) auto;
  width: 100%;
  height: 100%;
  margin: 0;
}

.lightbox figure img {
  width: 100%;
  height: 100%;
  object-fit: contain;
}

.lightbox figcaption {
  padding-top: 8px;
  color: #e9dce1;
  font: 14px/1.3 Arial, Helvetica, sans-serif;
  text-align: center;
}

.lightbox button {
  position: absolute;
  z-index: 2;
  display: grid;
  width: 42px;
  height: 42px;
  place-items: center;
  border: 0;
  border-radius: 50%;
  color: #fff;
  background: rgb(255 255 255 / 14%);
  font: 32px/1 Arial, Helvetica, sans-serif;
  cursor: pointer;
}

.lightbox-close {
  top: 8px;
  right: 8px;
}

.lightbox-nav {
  top: 50%;
  transform: translateY(-50%);
}

.lightbox-prev {
  left: 8px;
}

.lightbox-next {
  right: 8px;
}

@media (max-width: 560px) {
  body {
    line-height: 1.58;
  }

  .hero {
    grid-template-columns: minmax(0, 1.82fr) minmax(106px, 0.78fr);
  }

  .article {
    padding-right: 18px;
    padding-left: 18px;
  }

  .story-photo img,
  .case-image img,
  .concept-image img,
  .infographic,
  .photo-note,
  .cta {
    border-radius: 18px;
  }

  .photo-note {
    grid-template-columns: 112px minmax(0, 1fr);
    gap: 15px;
  }

  .photo-note img {
    min-height: 230px;
  }

  .photo-note p {
    padding: 16px 16px 16px 0;
    font-size: 15px;
    line-height: 1.52;
  }

  .review-card {
    border-radius: 11px;
  }

  .faq-item {
    border-radius: 15px;
  }

  .process-step {
    grid-template-columns: 20px minmax(0, 1fr);
    gap: 4px;
    padding: 12px;
  }

  .process-step span {
    font-size: 15px;
  }

  .lightbox {
    width: 100vw;
    height: 100dvh;
    padding: 52px 44px 22px;
    border-radius: 0;
  }
}

@media (max-width: 380px) {
  .hero-copy {
    padding-right: 10px;
    padding-left: 12px;
  }

  .hero h1 {
    font-size: 20px;
  }

  .hero p {
    font-size: 12.5px;
  }

  .layer-card {
    padding: 12px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
}